Sheraton Busan Haeundae hotel core design value is to offer highest design quality appropriate for world class urban resort hotel and to ensure incomparable experiences for its guests. Design pursue for originality and uniqueness that is specific to local context, climate, culture and complimenting to sense of place. Architecture and interior style is vital to be re-interpreted based on local aesthetic, while maintaining fundamental beauty. Efficient use of space that embraces excitement and drama through contrast and harmony of scale of space, lighting color, ceiling and furniture details is essential. Special VVIP hotel program exclusive to Sheraton Busan Haeundae Hotel ensure to enrich guest experience and offer unique identity to the hotel. Art work that is displayed through-out public space ought to capture local history and culture for guest to experience deep sense of time and place. Preservation of local nature and people way of living by sustainable and sensible development will support future nature balance and connectivity to neighborhoods.